Responsibilities: - Import, Sales and distribution of Kraftia Pet Food products - Operational Start Up & team recruitment & building - Full P&L responsibility Business planning, budgeting, execution - Responsible for the Business Commercial performance Impact and results: - Start the sales operations within 4 months, building the team of 25 experts - 2022-23 season: 135 % of net sales target - Direct shipment contracts with Russian federal chains X5, Tander, Auchan, Lenta, Metro and 20 others and all main Russian marketplaces - Direct contracts with 10 country distributors though the all regions of responsibilities - RF 2022/23- The best sales value/volume results in the sales history - Retail audit season 2022/23: (20 cities; all retail channels) Numeric Distribution= 44 %(+3 %); Weighted Distribution = 84 % (+14 %); Volume Share= 23 % # 1 on the markets - (20 cities; modern mix) ND=58 % (+16 %); WD= 92 % (+18 %); Volume Share=27 % (+4 %); Value Share=17 % (+1 %) #1 in modern mix CAGR for last 2 years 19,55 %;

Responsibilities: - Start up of direct sales by producer; - Business Strategy development, - 2016 Crisis management: risks mitigation on currency exch. - P&L responsibility and budgeting: - More than 200 subordinates: Sales, Customer Service, New Product Development, Export etc; Impact and results: - 2013-14 Country Sales Director - 2015-18 Managing Director Russia and CIS - Leader of the Russian business team within "Podravka European Group" since 2017: - 2014 -18 + 65% Turnover in Euro growth - 2017 120% of country contribution , 105% on net sales - 2016 125% of country contribution , 120% on net sales - Built a new sales org structure - CRM system implemented - Achieved a value market share leadership position in Russia in spices 2014 -17 - The best sales value/volume results in the sales history - CAGR for last 5 years 20,01%; - Strategy and Road map 2020 development+3Y business & marketing plan implemented:

- Full responsibility for managing operations in Russia and CIS; - Import, Sales and distribution of Anita products; - Operational Start Up&team recruitment&building execution: - Managing retail sales; - Managing whole sales: - Full P&L responsibility Business planning ,budgeting execution: - Field force 270 +; Impact and results: - Start the sales operations within 3 months, building the team of 25 experts: - 2010-13 season + 60% turnover in Euro growth Profitable Sales & Distribution of all Anita Products ; - Reached a leadership on the market special lingerie segment ; - Developed and implemented the business processes in all Company departments; - Launched cost - effective retail stores chain (7 outlets); - Direct contracts with 165 distributors though the all regions:

Stated Achievements: - Successful experience as a Sales Director for 2 years and after that promotion to the position of Managing Director for Russia and CIS; - Y2005 vs. Y 2007 turnover growth 4,5 times; - Implemented HoReCa project; - Coffee project with McDonalds started in 2006 ; - CAGR for 5 years 22,2%; - Managed staff 600 + ; - Achieved a coffee market leader in Russia 2007-08 years, and in spices - 2006-08 years; - SAP system implemented - Built and launched Coffee factory in Russia: Responsibilities: - Strategic management, development of sales and integration of new projects; - Operational and team management: - Budgeting, planning and reporting to the head office; - All responsibilities for company managing operations; - Management of financial and commercial results; - Business crisis management; - Full P&L responsibilities;

Responsibilities: - Building sales and marketing strategy by channel, product group and brands ; - Sales and marketing plans executed; - Developed of key accounts; - Produced and reported monthly accurate forecasting and planning Sales, P&L responsibilities; Stated Achievements: - Developed new markets - startup the business in 9 countries; - Increased turnover by 30%+each year, - Doubling of profit in 2005 vs 2003; - Startup professional cosmetics business in Russia; - Reduction of commercial costs for 25% 2005 vs 2003;

Responsibilities: - Sales and distribution plans execution; - Assigned field force priorities in line with Company’s objectives; - Established and developed the retail distribution network in assigned areas; - Field force 400 +; Stated achievements: - Sales growth and profitability improved;

Responsibilities: - Sales and distribution of Colgate - Palmolive products in Moscow and Moscow Region via 6 distributors - Assigned field force priorities in line with Company’s objectives; - Established and developed good relationship with partners; - Field force 400 +; (sales team of distributors) Stated achievements: - Sales growth and profitability improved twice 1995-98 - Market leader in toothpaste segment "Colgate Total" brand - The best distribution (numerical and weighted ) of toothpaste in Russia during 3 years 95 %

Responsibilities: - Sales and distribution of Company products in Moscow and Moscow Region directly to retail customers - Marketing and trade marketing activities; - Financial reports and control of customers payments; - Competitive report activities Stated achievements: - Market Leader and "The Best Sales Reps" in Russia in 1994 - The best distribution (numerical and weighted ) of 7 SKUs in Russia during one year

- Startup of project - Full responsibility for managing operations in Russia - Maintains responsibility for assigned Brand, including profitability, product management, budgeting; - Managing of wholesale and retail sales; - Number of employees 51 +; Impact and results: 1992-93 + 60 % turnover in growth Profitable Sales & Distribution of all Products ; - Reached a leadership on the market coffee Nestle segment ; - Developed and implemented the business processes - Exclusive distribution contract witn "Nestle" and "Cadbury" on the assigned territory of Russia - Implemented HoReCa project;

MBA. Management., Bachelor’s degree in Business Administration.

Special, Diploma with Honour. High technical degree.

Moscow international Business School, Management

Kraftia training Serbia, financial management

"Profix training " Polska, Management and Finance

Podravka, Management. IT Project

McKinsey 9 months. , Management and Finance.

Florida University. Fort Lauderdale. USA, Marketing and Management.

Kraftia AG, Financial

Kraftia Switzerland Geneva, Product Management

Toronto University. Canada., Financial Management.

"Anita Dr. Helbig GmbH"., Sales and marketing management